Behavioral design leading to 30% decrease in burnout
Client: Quan is a B2B science-backed employee wellbeing software that helps team leads and teams prevent burnout and improve employee wellbeing.
My Role: Product Design Leader & Strategist
I’m thrilled to be a part of Quan Wellbeing’s journey as a lead product designer & strategist from the product’s very early days in 2021, until today.
Impact from MVP to v4:
2021: Set up the foundations of design for the v.1 launch of the product
Raised $1.15M by the prestigious Y-Combinator programme
2022: Led the product design & strategy of V.2, resulting in
Improvement of 15% on key indicators (on burnout, stress at work, and work-life balance),
2023: Led the product design strategy of V.3, resulting in
improvement of 30% on client team wellbeing (on burnout, stress at work, and work-life balance),
User adoption rate of 88% (vs. the 20% industry standard) by the end of 2023
94% platform engagement rate
Scaling to entrprise customers such as PayPal
Quan was listed in 10 startups to watch in the Netherlands in 2023
2024: Leading the product design strategy of V.4, designing experiences and services during Quan’s automation and scaling phase.
New enterprise clients & insurance partnerships: Discovery Research on enterprise client needs & insurance partnerships
Setting Quan as an industry standard: UX & Product design of organizational well-being insight reports
The impact delievered, from MVP to v4
The Approach
Across 4 years that we’ve worked together, I planned and facilitated multiple design sprints, ran continuous discovery research, built personas, and designed various multiple concept solutions, customer journeys, service blueprints, and toolkits. I also mentored and trained designers and stakeholders for setting the team up for success.
In MVP & v1: “How might we enable employees to form habits improving their overall wellbeing (across personal and work life)?" was the question we started with.
In v2 (2022), we discovered the target group is team leads and teams instead of individual employees.
In v3 (2023), we uncovered the hidden user needs: “user yearnings” of team leads and delivered on that, which is having empowered to talk about team well-being. Desinging a feature on Quan platform on running well-being retros, made a big leap in engagement numbers and well-being results.
In v4 (2024), I’m supporting Quan on their expansion to new enterprise clients and insurance partnerships.
Facilitating remote design sprints for Quan Wellbeing v1. 2021
Insights on designing for wellbeing
Team wellbeing effects individual wellbeing and vice-versa. This main insight, led us to focus on teams and team leads as Quan’s target user group, instead of individual employess.
Awareness & creating space for talking about wellbeing is the first step. This is why we based the first step of wellbeing improvements as the wellbeing retro led by the team lead.
A curation of design for behavior change models work the best. We based the design on Com-B & BJ-Fogg behavior change models, worked with in-house neuroscientists and focused on how to turn extrinsic motivators into intrinsic motivators.
Anonymity of individual wellbeing results are crucial. We kept all wellbeing insights anonymus, showing results only after getting 3 answers per team.
Wellbeing is a journey, not a goal. This insight led us to think the ways to improve wellbeing with rituals, instead of one-time activities.
The team
Lead Design Strategist: Pelin Kazak
Lead UX/UI Designer: Adam Ohev Ami
Co-founder & CPO: Lucy Howie
Product Manager: Marion Oberhuber, Loeke Ruijter
Head of Community: Katya Stepanova
Sr. People Scientist: Georgina Floridou
“Pelin brings together multi-facet skill sets in design, design strategy, UX/UI, design leadership, with a focus on being human centred in her approach. She is very experienced, and pragmatic in taking business needs into account, which is essential in a startup environment. Pelin led and structured our early design projects, including user research, design sprints and prototype testing (as a facilitator she is world class) to bring to life our V1 product, an amazing outcome.
She is also a genuine pleasure to work with! I would highly recommend Pelin and look forward to working with her again.”
Happy to tell you more about my design & strategy process at Quan and share artefacts.
Contact me for more details
Explore Quan online