Freelance Product-UX design leader based in Berlin

With over 15 years of experience spanning start-ups, scale-ups, and enterprise companies, my work fosters tangible positive impact through design.

Testimonials

  • "Pelin has this rare "full package": she is extremely user-focused, truly falls in love with the users’ problem - not with the solution, and always makes sure to solve for a business problem that matters! All this combined enable her to create great solutions that generate the desired user and business impact."

    Mareike Hummel - Director Recommerce, Zalando

  • "I worked with Pelin on designing our product from scratch. Pelin's exceptional talent in user research and interaction design, combined with her passion for creating simple user experiences, made her an invaluable member of our team. Her solid understanding of business goals, along with her positive and creative attitude, helped us building our product with a solid design base."

    Ebru Turun - Co-founder, Elements

  • "Pelin is very experienced, and pragmatic in taking business needs into account, which is essential in a startup environment. Pelin led and structured our design projects, including user research, design sprints and prototype testing (as a facilitator she is world class), to an amazing outcome!"

    Lucy Howie, Co-Founder & CPO, Quan Wellbeing

  • "Pelin is the embodiment of high standard design and design strategy. She can bring together really well her passion, strong design knowledge, curious mind. A true gem who understands business and technology with a strong design and human centered perspective!"

    Esin Işık, Principle Product Designer, Zalando

  • "There’s no doubt Pelin can take credit for a major part of Zalon by Zalando’s story so far. Pelin was a big driver behind a lot of best-practices and features, with proven KPIs. Pelin has inspired many of us to become better at building great products and can only recommend working with her."

    Dieter Meeuwssen - Lead Product Manager, FarFetch

Services

  • Starting a new product, pivoting, growth & higher conversion , expanding to new markets… I lead the design strategy, UX, interaction and communicsation design. I create a strucuture to achieve business impact that creates change.

    • Product design review of your current product & 10 monthly meetups

    • Building hypotheses that could be a game-changer for your business & product-market fit.

    • Discovery research on hypotheses that can create a big change and business impact.

    • DIY: Setting up a tangible UX research setup for your team, and training the team to be able to run user research by themselves

  • Curated workshops are effective on solving clear problems in a short time, and with alignment of a large group of stakeholders. I do plan and facilitate Design Sprints, Brand Workshops & Vision Workshops that are curated for your business & stakeholder needs.

  • Creating visual assets for branding, marketing, and communication purposes.

  • Leading the visual and conceptual development of projects to ensure cohesive storytelling.

Portfolio available on request