As Quan’s founding designer, I led product design and strategy across every stage of the journey.

My work spanned research, UX, service design, behavioural design, proposition development, and go-to-market strategy. I also mentored designers and helped establish the design practices needed for the product and team to scale.

Research kept correcting the aim
Quan began by exploring how individual employees could build healthier habits.

Continuous discovery showed that wellbeing was deeply shaped by team dynamics, psychological safety, and the behaviour of team leads. This shifted the product from an individual wellbeing tool to a team-centred experience.

Designing for behaviour change
Working with Quan’s in-house neuroscientists, we combined principles from the COM-B and BJ Fogg behaviour-change models.

Rather than designing one-off interventions, we created recurring rituals that helped teams turn awareness into conversation, action, and sustainable habits.

Trust by design
Individual responses remained anonymous, with team-level insights only appearing once at least three people had completed an assessment.

This protected psychological safety while giving teams enough shared insight to recognise patterns and act together.

V1 — Validating the proposition
I facilitated design sprints, tested early concepts, and established the core experience for Quan’s first product launch. We began with the question:

How might we help employees build habits that improve their wellbeing across their work and personal lives?

V2 — Shifting from individuals to teams
Research revealed that the individual employee was not the most effective unit of change. Team culture, relationships, and management behaviours had a significant influence on wellbeing.

We repositioned teams and team leads as the primary users, contributing to a 15% improvement in key wellbeing indicators, including burnout, workplace stress, and work–life balance.

V3 — Enabling meaningful conversations
Further research uncovered an unmet need among team leads: they wanted to support their teams but often lacked the confidence, language, and structure to discuss wellbeing.

I designed the Wellbeing Retro, a guided team ritual that transformed anonymous insights into constructive conversations and shared actions.

This version contributed to:

• 88% user adoption
• 94% platform engagement
• 30% improvement in team wellbeing
• Expansion into enterprise clients such as PayPal

V4 — Designing for enterprise scale

As Quan moved into its automation and scaling phase, I led discovery and design for new enterprise customers and insurance partnerships.

I also designed organisational wellbeing reports that translated anonymous team data into meaningful, actionable insights for HR leaders and decision-makers.