Services
At the heart of my design & strategy services lies a superpower: the ability to navigate change and complexity.
Leading change is a journey of uncovering hidden patterns and user yearnings, identifying untapped possibilities, and ultimately crafting simple and impactful solutions. I work with businesses of any size at pivotal phases of growth and expansion, vision-setting, and starting an innovative new product.
Leading UX & User Research
I help businesses grow, expand, and innovate through impactful user and customer experiences based on solid user insights. Disruptive, large-scale, and complex projects are my expertise.
Delivering and ensuring quality UX, CX & user research, and design maturity
Managing design teams, leading, hiring, and mentoring talent, and supporting career growth. Setting up a design team culture and rituals.
Curating ways of working across teams and stakeholders for efficiency and scale through project playbooks, DIY toolkits, setting up rituals, roles & ownership definitions, and service blueprints.
Running design sprints and curated workshops, such as north star vision setting, problem framing, brand key, value creation, ideation and co-creation workshops, to solve clear problems in a short time in alignment of a large group of stakeholders
Training & Speaking
I help designers, researchers, and professionals working with designers learn and apply the tools & methodologies for impactful business delivery.
Trainings: Tailored for teams of startups, scale-ups, and enterprise companies, I design trainings to equip your teams with the tools and insights needed to elevate their growth and business deliveries.
Speaking Engagements: For conferences, team meetings, meet-ups, and company off-sites, I craft each talk to resonate, inspire, and provoke thoughtful discussion.
Recent talk at UX Crunch, London
Research Strategy Success
In March 2024, I had the privilege of speaking at UX Crunch London on “Research Strategy Success: From Day 0 of a Startup, to Enterprise Vision Work,” where I shared my approach on building research strategy that scale with organizational growth. Here is the recording of it. Curious to hear what you think about “user yearnings” and if you agree with the tips I share.
Testimonials
“Pelin has inspired many of us to become better at building great products.”
Dieter Meeuwssen -
Lead Product Manager,
Farfetch
“Pelin works passionately for the good of the customer, in a systematic way.”
Alican Erdogan -
Sr. Software Engineer,
