Managing design for expansion across four markets
Client: Taxfix is a B2C fintech platform based in Germany, helping users file their taxes easily
Role: Design Manager (UX & Research Teams)
Project: Global Expansion, 2022
I worked with Taxfix as a freelance design manager during the hyper-growth phase of the business & design team. I was responsible for 10 designers under 3 teams: “User research”, “New markets” and “Incubator” design teams.
My Role & Contributions
Leading design for global expansion projects across 3 continents and 4 countries (Brazil, Australia, Netherlands, Switzerland)
Facilitating design sprints
Increasing design maturity through building toolkits, playbooks, sharing know-how, and evangelizing design teams across the organization.
Supporting the recruitment of designers and design managers
Setting up design team rituals: Design Summit (Show & Tell), Design Spikes (Design Critique), stand-up structures
1-1s with the team members
Supporting performance reviews
Impact
4 high-fidelity and user-tested prototypes, (one for each country) was delivered in only one quarter, with a separate value proposition matching the market needs. One market is currently in the launch process.
“Pelin is a great design leader, and a fantastic person to work with. During our time at Taxfix, she contributed to building a solid design culture by proposing and leading design rituals across the organisation, managing multiple teams smoothly, and fostering effective collaboration between designers, engineers, and product managers.
Pelin leads with kindness - which is a precious and powerful gift. I’d love to work together again in the future!”
Happy to tell you more about my design management process at Taxfix and share artefacts.
Contact me for more details
Explore Taxfix online