North Star vision design for Zalando Lounge
Client: Zalando Lounge, the retail club of Zalando, offers daily limited-time sales on fashion and lifestyle products.
Project: Product Strategy Activation, 2020–2021.
My Role: Design Lead across 8 product teams
Context: In 2020, celebrating its 10th anniversary, Zalando Lounge launched an ambitious 3-year product strategy for 2023. The vision included eight distinct opportunity areas, each entrusted to dedicated product teams.
I led the design strategy for Zalando Lounge's pivotal North Star vision: structuring methodologies, facilitating customized workshops across product teams and senior management, and contributing to crafting the vision prototype.
The Approach
Impact
The North Star prototype served as the guiding compass, aiding in the realization of the 3-year strategy between 2020 and 2023.
Zalando Lounge, in 2023
Happy to tell you more about my design & strategy process at Zalando Lounge and share artefacts.
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