North Star vision design for Zalando Lounge

Written By Pelin Kazak
 

Client: Zalando Lounge, the retail club of Zalando, offers daily limited-time sales on fashion and lifestyle products.

Project: Product Strategy Activation, 2020–2021.

My Role: Design Strategy Lead

Context: In 2020, celebrating its 10th anniversary, Zalando Lounge launched an ambitious 3-year product strategy. The vision included eight distinct opportunity areas, each entrusted to dedicated product teams.

I led the design strategy for Zalando Lounge's pivotal North Star vision, along with another design strategist colleague. Our work involved structuring methodologies, facilitating customized workshops across product teams and C-level management, and contributing to crafting the vision prototype.

Illustration by Miguel, for the concept of Zalando Lounge & Zalando fashion store connection

 

Challenges & Approach

 

Impact

The North Star prototype served as the guiding compass, aiding in the realization of the 3-year strategy between 2020 and 2023.

Zalando Lounge, in 2023

Pelin Kazak
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