Managing design at Zalon by Zalando
Context: I worked at Zalon by Zalando between 2016-2019 as a lead product designer and design manager of 4 designers.
Highlights of my experience:
Bringing in customer centricity to Zalon through personas and customer journey mapping
Questionnaire project resulting with 18% CR uplift
App redesign, resulting with %18 uplift in number of orders, and 10% uplift in subscriptions
Promoting to a design manager, and leading a team of 4 designers across 3 teams
“Pelin is a very strong UX designer, truly living the customer-centric approach. She has an incredible talent for breaking down the most complex connections into very easy and digestible customer problems to solve. Once the problem is clear to everyone, Pelin ideates on the solution. We have been extremely successful with the features brought live with our team. Thanks to her expertise, we could improve the conversion rate of the Zalon questionnaire significantly. Dear Pelin, thanks for having taught me so much, and thanks for being such an awesome person!”
“One of Pelin’s outstanding qualities as a design manager is her ability to maximize the potential of the designers she collaborates with.
She effectively identifies the strengths that each designer possesses and brings them out to achieve successful project outcomes. Furthermore, one of Pelin’s invaluable super skills is her talent for cultivating a delightful atmosphere through seamless communication.”